September 23, 2010

I need you to see things my way - Seth Godin

I always subscribe to Seth Godin´s daily blog posts. The insights are related to marketing and business, but sometimes he talks about life, art, theories and all. Today´s post applies to our blog and I wanted to share with you all. He talked about the need that every artist has to make his audience see things his way.

You always want the message or argument stated in your art to be understood by everyone, but that does not happen often. Lots of people do not get it and thousands of others more get it wrong. Seth´s advise is to ignore it. Just focus on your public, the tiny prtion that gets it, and let the other come along later.

Check his argument:

"And that's the frustration of the artist who hasn't figured out how to navigate critics and the marketplace.

If you need the validation and acceptance and patronage of everyone you meet, you'll get stuck, and soon. Everyone isn't going to get it. Everyone isn't even going to get you, never mind what you sell.

Experienced artists and those that make change understand that the new is not for everyone. In fact, it's not even for most people. Pass them by. They can catch up later.

It's not a referendum, and you don't need a unanimous vote of acclamation. No, you merely need enough to stay in business, to keep moving, to make a dent. And then your idea can spread.

If the kids in the back of the bus/audience/store don't get it (or don't get you) it's their loss. Focus on those that want to celebrate the work you do instead."

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