Seth Godin´s yesterday´s e-mail also talks about art...I guess he always thinks about marketing and art in his analysis. Here it is:
"The problem with putting it all on the line is that it might not work out.
The problem with not putting it all on the line is that it will never (ever) change things for the better.
Not much of a choice, I think. No risk, no art. No art, no reward."