June 4, 2010

Fashion Rio - by the Fashion Columnist Daniela Lanna

Fashion Rio, one of the biggest events on the Brazilian fashion calendar. It started last Thursday, May 27th showcasing the major Brazilian designers' collections for the Spring/Summer 2011.

The theme for the 17th edition of Fashion Rio is ‘360º City on the Move’. “Rio, like fashion, is in constant motion. We’re in a city that is constantly looking to the world, and in its focus too,” says Paulo Borges, CEO of Luminosidade, the company that organizes both Fashion Rio and São Paulo Fashion Week.

I was there for the opening to check on the hottest happenings!

Brazilian footwear brand Melissa is lauching its collection for next season during both Fashion Rio and São Paulo Fashion Week. The hit of the collection is Melissa partnering with Italian architect Gaetano Pesce, who is in Rio to personally promote the new design.

At first sight, Melissa + Gaetano Pesce is an intriguing ankle boot made of different sized plastic circles. Totally customized, the owner of the Melissa can transform it into the boot she desires by cut out  circles!!!

I was there to check it out and tried some different shapes as you can see below!!!

The Brazilian bikinis brand Salinas joined Cuba and Brazil, more specifically the state of Bahia, to design a line of bathing suits with tropical prints and bright colors.

After the show, I met my ex boss, Amanda Mujica, one of the designers of Salinas.

Salinas's fashion designer, Amanda Mujica - An unique talent!

Better known for its fancy dresses, modern and sophisticated patterns and fabrics, Acquastudio, by Esther Bauman, closed the day showing its collection. Mixing shapes from architecture and origami, Acquastudio's dresses are ambitious fashion masterpieces.

To see other brands:

* This post was written by the Fahion Columnist Daniela Lanna

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