November 1, 2010

OSPOP - Chinese Proud Shoes

OSPOP (One Small Point of Pride) was the first footwear brand to use Chinese workers as not only the manufacturing labor, but also the product's design inspiration.

The shoes are based on a style commonly worn by Chinese laborers but constructed with superior materials, positioned at a premium price of USD 75 and intended to appeal to Western consumers. Part of the increased cost covers improved working conditions for employees and a portion of revenue also goes to charities. The company has widened its product range to include three canvas bags, also inspired by the equipment of Chinese workers.

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