November 11, 2010

No knight, no shining armor - by Seth Godin

Today's post by Seth Godin is very inspiring for who has an on going project. Which is my case. I have two books already designed to be published. One is taking endlessly to be picked by a publisher. Its being more than 9 months now. Its about time its born, but its there burning inside the oven.

The other one decided to take a fun trip. Its been transformed into a governamental incentive project. Check its paths and how it works in Brazil here!

So, in resume, I have been patientily waiting and waiting...Its about time I do something...Gosh...

Read below Godin's post:

"Sure, Seth can do that (release his book without a publisher), because he has a popular blog."

Some people responded to my decision to forgo traditional publishers (not traditional books, btw) by pointing out that I can do that because I have a way of reaching readers electronically.

What they missed is that this asset is a choice, not an accident.

Does your project depend on a miracle, a bolt of lightning, on being chosen by some arbiter of who will succeed? I think your work is too important for you to depend on a lottery ticket. In some ways, this is the work of the Resistance, an insurance policy that gives you deniability if the project doesn't succeed. "Oh, it didn't work because we didn't get featured on that blog, didn't get distribution in the right store, didn't get the right endorsement..."

There's nothing wrong with leverage, no problem at all with an unexpected lift that changes everything. But why would you build that as the foundation of your plan?

The magic of the tribe is that you can build it incrementally, that day by day you can earn the asset that will allow you to bring your work to people who want it. Or you can skip that and wait to get picked. Picked to be on Oprah or American Idol or at the cash register at Borders.

Getting picked is great. Building a tribe is reliable, it's hard work and it's worth doing.

No comments:

Post a Comment

Related Posts with Thumbnails