While mass fashion labels began to feel the effects of the recession couple years ago, brands that focused on heritage and history instead of high fashion did better. “They’ve been very quick to respond and recenter their brand positioning” explained Pierre Dupreelle, director of Millward Brown and responsible for brand analysis.
According to Millward Brown annual research, those are the top 10 most powerful luxury brands in the world:
1 – Louis Vuitton: US$ 19.8 billions
2 – Hermés: US$ 8.45 billions
3 – Gucci: US$ 7.58 billions
4 – Channel: US$ 5.54 billions
5 – Hennesy: US$ 5.36 billions
6 – Rolex
7 – Moët & Chandon
8 – Cartier
9 – Fendi
10 – Tiffany & Co.
I love that video!! Can you imagine how long they have taken to do that?
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